Bavaria meets Texas: The Bavarian Media Industry at SXSW 2023

Photo: Adobe Stock / f11photo

XPLR: MEDIA in Bavaria brings the Bavarian media industry to the leading digital and creative conference South by Southwest (SXSW) in Austin, Texas. Meet us at our very own Immersive Media Breakfast in cooperation with the city of Munich, listen to our Reverse Region Pitch or talk to us at the German Startup Night. We’ll be happy to show you that innovation is omnipresent in Bavaria's diverse media landscape.

Nine days, 70,000 guests and 90 nationalities: Every year SXSW reunites visionaries from all over the world to discuss current topics from the fields of tech, music, film, education and culture. An opportunity for the Bavarian media industry to learn, shine and make contacts on an international level. XPLR: MEDIA in Bavaria will be there to showcase the innovative power of Bavarian media companies in a variety of formats.


Save the Date: Important events


Reverse Region Pitch

The Bavarian media landscape provides an outstanding infrastructure, numerous promising startups and is the German seat of big national and international players. At the Reverse Region Pitch, hosted by Innovation Bridge Europe, we will present our regional advantages for media companies and professionals. We look forward to talking to you afterwards in our joint lounge with the city of Munich.

When? Friday, March 10, 4:30-7 p.m. Where? Innovation Bridge Europe House at Wax Myrtle's, 506 San Jacinto Blvd, Austin.

German Startup Night

Many a startup has made its big breakthrough at SXSW. After the success of munich startup Holoride, which won the entertainment category at the 2021 pitch, we hope that the next big thing will also come from Bavaria. At the German Startup Night at German Haus, four (alumni) startups from our sister brand, Media Lab Bayern, will have the chance to win over investors and expand their network.

When? Saturday, March 11, from 7 p.m. Where? German House

Immersive Media Breakfast

Start the fourth day of SXSW with us in a relaxed atmosphere: Join us for our Immersive Media Breakfast together with the City of Munich, where you can have breakfast, drink coffee, network and listen to a Fireside Chat on the topic of Immersive Media. If you want to catch up on the topic of web3: Download our study about media in web3, which we will also present during the breakfast, free of charge.

When? Monday, March 13, 9-10:30 a.m. Where? Innovation Bridge Europe House at Wax Myrtle's, 506 San Jacinto Blvd, Austin.

By the way: Afterwards, Future Media Hubs will host a startup event with pitches, panels and networking opportunities. You can also meet the startups from Media Lab Bayern there.

Immersive Media Breakfast: Register now!

Want to take part in our Immersive Media Breakfast? Register now, spaces are limited.

Bavarian startups at SXSW 2023:

Media Lab Bayern is giving four of its (former) startups the opportunity to participate in SXSW events. These up-and-coming media companies made the cut:


The market intelligence solution Moonblock helps consumers and media brands enter the Web3 world. With their software, users can find, analyze and benchmark brand NFT projects.


The app femfeel offers every woman her own personal plan for menopause. As lifestyle adjustments ease the discomfort of menopause, femfeel turns healthy habits into a strategy for self-determined menopause.


Lesido, a picture book streaming platform with integrated video chat, offers a whole new kind of digital read-aloud experience and content creation. It connects families and enables publishers to create content on real-life data.


Munich-based startup Summ uses an innovative AI solution to translate complex sentences and texts into easy-to-read language to make websites more accessible. Their goal is to create barrier-free content for people with dementia, reading or learning difficulties as well as people who speak little German.