Magazine

Discover innovative people and companies that are shaping the media world of tomorrow with XPLR: MEDIA in Bavaria.

14.08.24 Medienbranche

shape of new: “The Future Should Become a Place of Hope”

With their agency shape of new, Simone Engelhardt and Rubén Granados Hughes from Munich help media companies and institutions to become fit for the future. In this interview, they reveal how we can actively shape the future.

07.08.24 TV & Streaming

BR Expert Tanja Hüther: “Our Mission is a Program for Everyone”

Tanja Hüther, streaming expert and Head of ARD Distribution Board at BR, talks in an interview about which playout channels are becoming increasingly relevant and how the public broadcasters are holding their own against the big private streamers.

01.08.24 Marketing

Content Strategist Katja Hertin: A Flair for Stories

Katja Hertin took over the position of Senior Content Strategist at the Munich-based communications agency “In A Nutshell” in July. Her mission: to develop stories that really move different target groups.

24.07.24 AI, Film

Albert Bozesan of Storybook Studios: AI Pushes the Boundaries

From concept development to post-production, AI is to be integrated into all stages of production – this is the vision of the Munich-based film production company Storybook Studios. Creative Director Albert Bozesan in the interview.

18.07.24 AI

spot on news: Customized Articles with an own AI

The Munich-based news agency spot on news uses artificial intelligence to tailor its articles to the needs of its customers. The tool turns impersonal words into a text that speaks directly to its target group.

11.07.24 AI, Medienbranche

Neuraforge AI: How Does a Tool Recognize AI Traces?

In today's media landscape, it is becoming increasingly difficult to recognize AI-generated material. Anika Gruner and Anatol Maier from Neuraforge AI offer a solution with their software.

05.07.24 Film, TV & Streaming

Film Producer Max Wiedemann: Tandem of Humans and AI

How much AI is already involved in film production – and what role will it play in the industry in the future? In this interview, film producer Max Wiedemann talks about the opportunities the new technology opens up for film and television.

02.07.24 TV & Streaming

Head of Marketing Haruka Gruber: “DAZN Users Are Unique”

DAZN is one of the best-known names in the streaming industry. In this interview, Head of Media Haruka Gruber explains what makes the sports streamer so successful and how the Infinity League is set to establish itself as a new format.

24.06.24 Audio

Lokalrundfunktage in Nuremberg: More Relevant Than Ever

A look behind the scenes with Stefan Sutor, Managing Director of Medien.Bayern GmbH and head of the Lokalrundfunktage. In this interview, he talks about the importance of the Local Broadcasting Days.

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XPLR: MEDIA in Bavaria is an initiative of Medien.Bayern GmbH and is funded by Bayerische Staatskanzlei and Bayerische Landeszentrale für neue Medien.