Magazine - XPLR: MEDIA

01.03.24 Medienbranche

Bavaria meets Texas: The Bavarian media industry at SXSW 2024

XPLR: MEDIA in Bavaria brings the Bavarian media industry to SXSW and showcases its innovative strength in various formats. See you there!

27.02.24 Marketing, Social Media

Nickel Media: Successful marketing in 9:16 format

The Munich-based social media agency Nickel Media is booming with advertising videos in the 9:16 smartphone format. Founders Sabrina and Tobias Nickel reveal how to create effective verticals.

20.02.24 Audio

Radiodays Europe in Munich: Spotlight on a Vibrant Audio Market

Radiodays Europe will take place in Munich from March 17th to 19th. Bavaria, one of the most diverse and strongest audio markets in Europe, is hosting this year's conference.

15.02.24 AI, Journalism

Does AI jeopardize journalistic credibility?

Media experts Claudia Paganini and Lena Jakat talk about AI in journalism and the opportunities and risks that media companies need to be aware of.

07.02.24 AI, Film

Sylvia Rothe: How AI is changing film production

Sylvia Rothe teaches film students at HFF Munich about the benefits of AI. She talks to us about the use of AI in the creation of scripts and dubbing.

30.01.24 AI, TV & Streaming

ProSiebenSat.1 and AI: A new matter of fact

Maren Langbehn is Vice President of the Buzzroom and Digital Newsroom at ProSiebenSat.1. She reveals how AI is used in her teams' day-to-day work and where its limits lie.

24.01.24 Games

Drivers of innovation: How game studios advance more than games

Bavarian game developers are no longer just active in gaming. They are also shaping app development, educational applications and interactive experiences. Other sectors are also benefiting from this.

18.01.24 AI, Publishing

Alessandro Alviani: What Prompt Editors Do at Ippen Digital

Ippen Digital has employed an AI prompt editor since summer 2023. Alessandro Alviani, Product Lead NLP, reveals what her tasks are and how the collaboration works.

09.01.24 AI, Audio, Marketing

RadioADMaker: How an AI Tool Ts Set to Revitalize the Radio Advertising Market

Johannes Ott, Managing Director of Munich-based station Radio Gong 96,3, wants to make radio advertising accessible to small customers with RadioADMaker. He reveals how the AI tool works in an interview.