Magazine - XPLR: MEDIA

01.08.24 Marketing

Content Strategist Katja Hertin: A Flair for Stories

Katja Hertin took over the position of Senior Content Strategist at the Munich-based communications agency “In A Nutshell” in July. Her mission: to develop stories that really move different target groups.

05.06.24 Marketing

Michael Berger from BSKOM: How Health Can Reach Everyone

How do you present topics relating to health and medicine in such a way that they are of interest to a broad target group? The BSKOM agency specializes in healthcare communication and focuses on lifestyle.

13.03.24 AI, Marketing

On the international stage: The Bavarian media industry at SXSW

A Bavarian media delegation presented its strengths at SXSW 2024. XPLR: MEDIA in Bavaria provided the platforms for this.

27.02.24 Marketing, Social Media

Nickel Media: Successful marketing in 9:16 format

The Munich-based social media agency Nickel Media is booming with advertising videos in the 9:16 smartphone format. Founders Sabrina and Tobias Nickel reveal how to create effective verticals.

09.01.24 AI, Audio, Marketing

RadioADMaker: How an AI Tool Ts Set to Revitalize the Radio Advertising Market

Johannes Ott, Managing Director of Munich-based station Radio Gong 96,3, wants to make radio advertising accessible to small customers with RadioADMaker. He reveals how the AI tool works in an interview.

27.11.23 AI, Design, Marketing, Social Media

spec.studio: “Curators of Innovation”

Korbinian Urban and Richard Pusch from spec.studio talk about their work, the rapid technological progress in content production and the importance that AI will have for spec.studio now and in the future.

04.09.23 Marketing, Social Media

Annika Gerhard and Jason Modemann: How Media Reach Gen Z

Creator Annika Gerhard and Mawave founder Jason Modemann know what content works for Gen Z on social media. In a double interview, they reveal what matters.

17.08.23 Journalism, Marketing, Publishing

Premium Quarterly: “Beautiful And Smart At The Same Time"

Premium Quarterly publisher Stephanie Neureuter and editor-in-chief Robert Emich focus on high-quality visuals and content in the health and premium lifestyle magazine.

26.06.23 Marketing, Social Media

Approaching Gen Z Correctly: 5 Tips From The Mawave Expert

Ornella Sonderegger is Content Lead at the social media performance agency Mawave. In 5 tips, she reveals how good marketing for Gen Z works.