Magazine - XPLR: MEDIA

18.02.25 AI, Marketing, XR

Industrial Metaverse: How Siemens Is Redefining The Future of Industry

Siemens is focusing on the industrial metaverse: XR, digital twins and AI are being used in the Erlangen showcase factory. Siemens expert Dr. Stefan Krug reveals how these technologies are changing industry for the long term.

13.02.25 AI, Marketing, Social Media

Pascale Vigener From TERRITORY: “Authenticity Is the New Currency”

Virtual AI influencers are changing influencer marketing. Pascale Vigener from TERRITORY explains the opportunities and challenges this development brings and why authenticity is crucial.

20.01.25 AI, Marketing

DLD Munich 2025: 7 Learnings For The Media Industry

At DLD in Munich, thought leaders from around the world discussed tech, the environment and society. We have summarized the most important learnings for media professionals.

01.08.24 Marketing

Content Strategist Katja Hertin: A Flair for Stories

Katja Hertin took over the position of Senior Content Strategist at the Munich-based communications agency “In A Nutshell” in July. Her mission: to develop stories that really move different target groups.

05.06.24 Marketing

Michael Berger from BSKOM: How Health Can Reach Everyone

How do you present topics relating to health and medicine in such a way that they are of interest to a broad target group? The BSKOM agency specializes in healthcare communication and focuses on lifestyle.

13.03.24 AI, Marketing

On the international stage: The Bavarian media industry at SXSW

A Bavarian media delegation presented its strengths at SXSW 2024. XPLR: MEDIA in Bavaria provided the platforms for this.

27.02.24 Marketing, Social Media

Nickel Media: Successful marketing in 9:16 format

The Munich-based social media agency Nickel Media is booming with advertising videos in the 9:16 smartphone format. Founders Sabrina and Tobias Nickel reveal how to create effective verticals.

09.01.24 AI, Audio, Marketing

RadioADMaker: How an AI Tool Ts Set to Revitalize the Radio Advertising Market

Johannes Ott, Managing Director of Munich-based station Radio Gong 96,3, wants to make radio advertising accessible to small customers with RadioADMaker. He reveals how the AI tool works in an interview.

27.11.23 AI, Design, Marketing, Social Media

spec.studio: “Curators of Innovation”

Korbinian Urban and Richard Pusch from spec.studio talk about their work, the rapid technological progress in content production and the importance that AI will have for spec.studio now and in the future.