Magazine

We track down innovative projects, extraordinary startups and hidden champions from Bavaria and make them visible. Because: Bavaria offers much more than Lederhosen and beer.

01.09.20 Journalism, Marketing

Steffi Czerny: "When it comes to innovation, Munich for me is one of the greatest cities in the world"

In the following interview, the founder of the Innovation Conference, Steffi Czerny, reveals which topics concern her the most at the moment, why optimism is important right now, and why the word "Neulust" (desire for the new) should be included in German vocabulary.

29.06.20 Marketing

“When it comes to managing change, we took a shortcut"

In the following interview, Oliver Roth, Managing Director of the pilot marketing agency’s Munich location, discusses how consumer behavior has changed as a result of the crisis, its consequences for brand communication, and what the rapid implementation of innovations has to do with bumblebees.

15.05.20 AI, Audio, Journalism, Marketing, Publishing, TV & Streaming, XR

“We see the virtual MEDIENTAGE as a great opportunity.” – Interview with Stefan Sutor

Mit einem Relaunch der Website, einem Wochenmagazin und erweiterten Themen für die Berichterstattung will sich Meedia neu positionieren.

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