Magazine

We track down innovative projects, extraordinary startups and hidden champions from Bavaria and make them visible. Because: Bavaria offers much more than Lederhosen and beer.

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16.09.20 Film, TV & Streaming

12 Series Highligts Made in Bavaria

For serial junkies, the most beautiful season of the year is about to begin. We have compiled 12 series tips from Bavaria.
08.09.20 Audio

Bavaria is a Land of Voices

Voice applications are increasingly becoming a part of people's everyday lives. Smart speakers, cars, or smartphones – chatting with our digital devices has become very natural and its development is being promoted by many players in the Bavarian media industry.
01.09.20 Journalism, Marketing

Steffi Czerny: "When it comes to innovation, Munich for me is one of the greatest cities in the world"

In the following interview, the founder of the Innovation Conference, Steffi Czerny, reveals which topics concern her the most at the moment, why optimism is important right now, and why the word "Neulust" (desire for the new) should be included in German vocabulary.
28.08.20 Games

Gamescom Online – Bavarian Game Publishers Take Part in a Digital Experiment

Even though gamescom, the world's largest trade fair for video and computer games, is exclusively online this year, companies and visitors will still have the opportunity to present themselves in full.
27.08.20 Games

Mixtvision at Gamescom 2020 – FAR: Lone Sails Goes Mobile

The games-publisher Mixtvision launches the mobile version of FAR: Lone Sails at gamescom 2002. PR and Marketing Manager Alexandra Palme explains in the following interview why she gives gamescom going digital her stamp of approval as well as what makes the new FAR game stand out.
20.08.20 Film, TV & Streaming

Green Filming – The Bavarian Film Commission Supports Sustainable Filmmaking

Environmentally conscious filming and fair production are playing an increasingly important role and offer surprising possibilities. The Bavarian Film Commission supports these kinds of projects.
11.08.20 TV & Streaming

Tanja Hüther – “Our local and regional presence is our USP”

How can the media library of the broadcasting company ARD differentiate itself from other streaming service providers? Tanja Hüther, Head of Distribution of Bayerischer Rundfunk, will answer these questions in the following interview.
29.07.20 TV & Streaming

Susanne Aigner-Drews – “Optimism and the motivation to get down to business”

Discovery Germany has developed from a subscription TV channel to a multi-platform provider. An interview with Managing Director Susanne Aigner-Drews.
28.07.20 Games

eSports – From the Garage to the Arena

eSports has developed from a niche phenomenon into a serious industry. Companies like BMW have recognized this trend and are now getting involved.  
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