XR IS NOW: Immersive Worlds for Business, Education, and Creativity

Published on October 23, 2024

Report on XR 2024

Where does extended reality stand at the moment? How is XR already being used in companies, in culture, or in education? Discover the answers and interviews with experts in the new XPLR: MEDIA report on XR!

Topics at a glance:

The XR industry now and in the future

How the invention of Apple Vision Pro is reviving the market
AI as a milestone: How artificial intelligence is changing the development of immersive technologies
Apple Design Award for XR app: Munich-based company Algoriddim developed its DJ app ‘djay’ for XR
Interview with Digital Minister Fabian Mehring: ‘Bavaria is home to XR success stories’
The Bavarian XR ecosystem: All companies at a glance

Digital factories, training, marketing: Why XR is so interesting for companies

From the automotive industry to insurances: Many companies are already using XR
How employers and employees can continue their education in virtual training sessions
How immersive shopping concepts can be used to reach customers in a completely different way
Interview with Stefan Krug from Siemens: How the Bavarian industrial giant wants to enter the ‘industrial metaverse’
XR glasses instead of overhead projectors: how virtual reality is influencing teaching in Bavarian schools
Interview with Silke Schmidt from XR HUB Bavaria: Why XR should be used in education right now

From art to gaming: XR in the Bavarian creative scene

Motivation and developer spirit: The Bavarian XR scene is one of the most active around
Artists, museums, game development studios, tourism providers and theatres are developing completely new experiences
Overview: Ten creative XR projects from Bavaria

»This is a market worth billions, which opens up great opportunities for Bavarian start-ups in particular.«

Dr. Fabian Mehring, Bavarian Digital Minister

»We are still at an early stage in the development of the industrial metaverse and we are constantly developing the concept, applications, and technological building blocks. Similar to the Internet, the possibilities with the industrial metaverse will continue to expand.«

Dr. Stefan Krug, Siemens

»I can travel backward or forward in time or visit places that are otherwise not so easy to get to: the ISS, the moon, the Arctic, an oil rig, but also the inside of a biological cell. XR enables completely new experiences and often saves time and money.«

Silke Schmidt, XR HUB Bavaria

Get the Report!

You might also be interested in the following reports:

The Power of Radio

What developments are affecting the radio industry? The report by XPLR: MEDIA in Bavaria deals with the trending topics of DAB+, AI in radio and the power of local radio, and talks to experts from the Bavarian radio landscape.

Zum Report

Podcasts, what’s next?

The report highlights trends in the podcast universe and shows how media companies and podcast producers are using the medium strategically. Experts provide insights into how the degree of professionalization and competitive pressure in the market are developing and how new formats for new target groups are emerging.

Zum Report