Extended Reality (XR) in the media world

Published on 17.12.2020

Extended Reality (XR) in the media world – Experiencing content

The report provides an overview of the current areas of application and potential of XR and shows how innovative Bavarian media companies and startups are already taking the topic forward. Experts from the Bavarian media industry provide hands-on tips for the practical implementation of XR in the content sector.

Podcasts, what’s next?

The report highlights trends in the podcast universe and shows how media companies and podcast producers are using the medium strategically. Experts provide insights into how the degree of professionalization and competitive pressure in the market are developing and how new formats for new target groups are emerging.