Photo: shape of new
Learning from pros: 4 Bavarian projects for media professionals
By Anne Krones
The media industry thrives on the exchange of knowledge: a suitable skillset is required to turn innovative ideas into groundbreaking projects. It's a good thing that the Bavarian media landscape is full of creative minds who want to share their expertise. We present four cases that bring more know-how to the Bavarian industry and have received the Future Skills funding from Start Into Media for this.
Günter Holland: Mental-Health-Training
First aid for the sould: The Günter Holland Journalistenschule from Augsburger Allgemeine with its mental health training program is a preventative measure to ensure that the mental health of young journalists does not fall by the wayside. After all, resilience is a tool that can be acquired and is becoming increasingly important in times of hate speech and crises – not only for one's own health, but also for empathetic interaction with others.
stabil e.V. – About me
Social circumstances have no influence on talent, but unfortunately they often do on career prospects. The project from the non-profit organisation for the promotion of young talent in the media sector makes it easier for socially disadvantaged young people to enter the world of media with workshops. Young participants meet with experienced industry guests to get a taste of topics such as social media, copywriting, camera acting and production together with professionals.
shape of new - Futurize your Media Skills
Taking a look into the future in order to actively help shape it – this is what participants can do as part of the "Futures Literacy for Media Trainees and Media Trainers" workshop series organized by Shape of New. The aim of the program is to strengthen the skills of visionaries in the areas of idea development and resilience. With this skill set, future media professionals are ideally equipped to face the challenges of tomorrow.
TOP: Talente – Generative KI Hands-on Lab
Media production through AI? Made easy with a little know-how: anyone who can train offers such as AdobeFirefly, PlotGenerator, Midjourney and co. will quickly benefit from them in their day-to-day work. Together with TOP: Talents media professionals, career changers and interested parties were able to make their way through the jungle of text, sound and image generators and generate finished media products. The participants now have access to a field of work in which skilled workers are increasingly in demand.
XPLR: MEDIA in Bavaria
Part of Medien.Bayern GmbH
Balanstraße 73 / Haus 11
81541 München
info@xplr-media.de
XPLR: MEDIA in Bavaria is an initiative of Medien.Bayern GmbH and is funded by Bayerische Staatskanzlei and Bayerische Landeszentrale für neue Medien.
