Magazine

We track down innovative projects, extraordinary startups and hidden champions from Bavaria and make them visible. Because: Bavaria offers much more than Lederhosen and beer.

29.07.20 TV & Streaming

Susanne Aigner-Drews – “Optimism and the motivation to get down to business”

Discovery Germany has developed from a subscription TV channel to a multi-platform provider. An interview with Managing Director Susanne Aigner-Drews.

28.07.20 Games

eSports – From the Garage to the Arena

eSports has developed from a niche phenomenon into a serious industry. Companies like BMW have recognized this trend and are now getting involved.

20.07.20 Audio

Every podcaster can make money

In an interview, Steffen Hopf, managing director of Julep, tells us what it is like to do pioneering work on the forefront of podcast commercialization.

20.07.20 Publishing

Markus Knall: “We are radically digital”

Ippen Digital’s network of central editorial offices provides more than fifty online portals with news around the clock. These include Merkur.de and the Frankfurter Rundschau. We spoke with editor-in-chief Markus Knall about the success of this editorial network and the future of digital journalism.

29.06.20 Marketing

“When it comes to managing change, we took a shortcut"

In the following interview, Oliver Roth, Managing Director of the pilot marketing agency’s Munich location, discusses how consumer behavior has changed as a result of the crisis, its consequences for brand communication, and what the rapid implementation of innovations has to do with bumblebees.

23.06.20 TV & Streaming

“It is time for new alliances to survive on the German market”

On the first anniversary of “Joyn”, we spoke with Katja Hofem, CCMO and managing director of the broadcasting companies ProSiebenSat.1’s and Discovery’s streaming brand. The following interview is about a busy year, new formats and a dynamic way of working.

15.06.20 TV & Streaming