Magazine

Discover innovative people and companies that are shaping the media world of tomorrow with XPLR: MEDIA in Bavaria.

11.09.24 Medienbranche, TV & Streaming

These Companies Make Bavaria's Broadcast Scene Strong

They ensure that the content reaches its target group: broadcast companies specialize in offering technical solutions for playing out content. Many companies from this sector have settled in Bavaria as a media location and enrich the Bavarian media landscape with their technical expertise and innovative strength.

05.09.24 Journalism, Publishing, Social Media

Digital Expert Roland Mitterbauer: How Digital Is a Local Newspaper?

Where do local media stand when it comes to digitalisation? In this interview, the deputy editor-in-chief of Augsburger Allgemeine gives his assessment.

02.09.24 Medienbranche, TV & Streaming

IBC Amsterdam: Strong Broadcasting Presence from Bavaria

XPLR: MEDIA in Bavaria is organising a networking evening at IBC where industry experts can find out more about projects from Bavaria. There will be an opportunity to make contacts over drinks and finger food after the trade fair.

26.08.24 Design, Journalism

Cornelius Martens from “Pasta!”: It's All About the Haptics

A gourmet magazine in a small town? For 25 years now, Passau has been home to Pasta!, which is all about culinary delights and indulgence. An interview with publisher Cornelius Lloyd Martens.

14.08.24 Medienbranche

shape of new: “The Future Should Become a Place of Hope”

With their agency shape of new, Simone Engelhardt and Rubén Granados Hughes from Munich help media companies and institutions to become fit for the future. In this interview, they reveal how we can actively shape the future.

07.08.24 TV & Streaming

BR Expert Tanja Hüther: “Our Mission is a Program for Everyone”

Tanja Hüther, streaming expert and Head of ARD Distribution Board at BR, talks in an interview about which playout channels are becoming increasingly relevant and how the public broadcasters are holding their own against the big private streamers.

01.08.24 Marketing

Content Strategist Katja Hertin: A Flair for Stories

Katja Hertin took over the position of Senior Content Strategist at the Munich-based communications agency “In A Nutshell” in July. Her mission: to develop stories that really move different target groups.

24.07.24 AI, Film

Albert Bozesan of Storybook Studios: AI Pushes the Boundaries

From concept development to post-production, AI is to be integrated into all stages of production – this is the vision of the Munich-based film production company Storybook Studios. Creative Director Albert Bozesan in the interview.

18.07.24 AI

spot on news: Customized Articles with an own AI

The Munich-based news agency spot on news uses artificial intelligence to tailor its articles to the needs of its customers. The tool turns impersonal words into a text that speaks directly to its target group.

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XPLR: MEDIA in Bavaria is an initiative of Medien.Bayern GmbH and is funded by Bayerische Staatskanzlei and Bayerische Landeszentrale für neue Medien.