Discover Bavaria’s media scene with us

Featured Projects

Focus on innovation

Be inspired by our latest projects or become part of our events.

A Recap of the AI Tour in Munich

Medieninsider explored how AI is reshaping journalism with its “Insider Tour: Artificial Intelligence in Media Companies”. The tour brought together nearly 30 media professionals from across Germany, supported by partner XPLR: MEDIA in Bavaria.


Sport Streaming Report

The report ‘The Stadium on Demand: Sports Streaming Report 2025’ shows which new formats are shaping the future of sports streaming. Bavarian players such as DAZN, Sky, and Sportworld provide insights into their strategies and revenue models.


Bavaria at the IBC

The IBC in Amsterdam is one of the world’s largest trade fairs for the broadcasting industry. XPLR: MEDIA in Bavaria was there for the second time in 2025 – with a networking event where Bavarian and international broadcasters could meet and connect.


Games Report Titelbild Gaming

XPLR: MEDIA Games Report

Massive revenues, strong growth rates, and a global audience in the billions make gaming impossible to ignore — including in the media industry. In our new report, we examine synergy effects and explore the key trends shaping the market.


Magazin

Inspiration and orientation

What topics should media professionals be aware of? Who is driving media innovation? And which trends are truly relevant? We offer guidance – see for yourself.

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AI
Audio
Games
Journalism
Marketing
Media events
Moving image
Publishing
Social Media
XR

Reports und Studien

Knowledge Hub:

Discover our Deep Dives

Join us as we delve deeper into key media trends and the opportunities and challenges facing the industry.

Big Ideas. Real Numbers.

Employees in the media industry
0
2024*
Annual turnover of the media industry
0Mrd.
(2023)
Media companies
0
(2023)
Streaming hub
0
The most popular streaming providers among Germans come from or have their German headquarters in Munich.**

*Source: The figures we provide are based on Goldmedia’s Location Monitor. The data used there comes from VAT statistics from the Federal Statistical Office, state statistical offices, the Federal Employment Agency and established industry associations.
** 2020 SPLENDID RESEARCH GmbH Top 10 Streaming-Dienstleister