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Media trends, events and exciting stories from the media industry in Bavaria — in a nutshell XPLR: MEDIA in Bavaria.

Magazine

We track down innovative projects, extraordinary startups and hidden champions from Bavaria and make them visible. Because: Bavaria offers much more than Lederhosen and beer.

 

29.06.20 Marketing

“When it comes to managing change, we took a shortcut"

In the following interview, Oliver Roth, Managing Director of the pilot marketing agency’s Munich location, discusses how consumer behavior has changed as a result of the crisis, its consequences for brand communication, and what the rapid implementation of innovations has to do with bumblebees.
23.06.20 TV & Streaming

“It is time for new alliances to survive on the German market”

On the first anniversary of “Joyn”, we spoke with Katja Hofem, CCMO and managing director of the broadcasting companies ProSiebenSat.1’s and Discovery’s streaming brand. The following interview is about a busy year, new formats and a dynamic way of working.
15.06.20 TV & Streaming

“Challenge” – How to make TV more inclusive

With the new TV program "Challenge", the Working Group on Disability and Media (abm) demonstrates how inclusion can work on television.

Events

available only in german