Discover Bavaria’s media scene with us

Featured Projects

Focus on innovation

Be inspired by our latest projects or become part of our events.

Feel free to visit us:

Bavaria at the Frankfurt Book Fair

XPLR: MEDIA in Bavaria is once again bringing the Bavarian publishing industry to the Frankfurt Book Fair. As every year, visit our stand H12 in Hall 3.1 to discover four innovative projects from the Bavarian book and publishing scene, the nominees for the Bavarian Book Prize and the best independent books.


Read now:

Sport streaming report

Your free overview on the sports streaming industry in 2025: The report ‘The Stadium on Demand: Sports Streaming Report 2025’ shows how the market is positioned, how rights are allocated, and which new formats are shaping the future of sports streaming. Bavarian experts and players such as DAZN, Sky, and Sportworld provide insights into their strategies and revenue models.


Visiting Amsterdam:

Bavaria at the IBC

The IBC in Amsterdam is one of the world’s largest trade fairs for the broadcasting industry. XPLR: MEDIA in Bavaria was there for the second time in 2025 – with a networking event where Bavarian and international broadcasters could meet and connect. Here you can find a review of our evening event.


Soon:

XPLR: MEDIA study on Gen Z and Alpha

For the study ‘Gen Z and Alpha decoded: This media content is what young people want to see’, XPLR: MEDIA in Bavaria, in collaboration with the market research institute iconkids and youth, surveyed young people and experts from Bavarian media companies: What content does the young audience really want to see? And how should it be presented? The results will be available here from 22 October!


Magazin

Inspiration and orientation

What topics should media professionals be aware of? Who is driving media innovation? And which trends are truly relevant? We offer guidance – see for yourself.

Reports und Studien

Knowledge Hub:

Discover our Deep Dives

Join us as we delve deeper into key media trends and the opportunities and challenges facing the industry.

Big Ideas. Real Numbers.

Employees in the media industry
0
2024*
Annual turnover of the media industry
0Mrd.
(2023)
Media companies
0
(2023)
Streaming hub
0
The most popular streaming providers among Germans come from or have their German headquarters in Munich.**

*Source: The figures we provide are based on Goldmedia’s Location Monitor. The data used there comes from VAT statistics from the Federal Statistical Office, state statistical offices, the Federal Employment Agency and established industry associations.
** 2020 SPLENDID RESEARCH GmbH Top 10 Streaming-Dienstleister