Magazine - XPLR: MEDIA

12.03.25 AI, Journalism, Social Media, TV & Streaming, XR

Servus y'all: Strong Bavarian Media Presence at SXSW 2025

XPLR: MEDIA in Bavaria also brought Bavarian companies and projects from the media industry to the SXSW tech conference in Texas in 2025. Special highlight: Bavaria's beat conquered Austin.

13.02.25 AI, Marketing, Social Media

Pascale Vigener From TERRITORY: “Authenticity Is the New Currency”

Virtual AI influencers are changing influencer marketing. Pascale Vigener from TERRITORY explains the opportunities and challenges this development brings and why authenticity is crucial.

14.01.25 Design, Journalism, Social Media

Is Your Website Accessible? 9 Tips From Gehirngerecht Digital

Is your website accessible? The Accessibility Reinforcement Act will make accessible websites mandatory for many companies from June 2025. “Gehirngerecht Digital” from Augsburg gives 9 practical tips on how to make your website inclusive.

05.11.24 Publishing, Social Media

BurdaForward: Is WhatsApp “The Next Big Thing” for Publishers?

Consuming news, trends & co. directly in the Messenger app – this is now possible via WhatsApp channels. Simone Wagner, Director Publisher Network at BurdaForward, reports on her initial experiences with the new trend.

14.10.24 Publishing, Social Media

Four Bavarian BookTokers You Should Follow

Bavaria's BookTok scene is growing rapidly: We present four Bavarian BookTokers who are inspiring people on social media with book tips and creative content.

05.09.24 Journalism, Publishing, Social Media

Digital Expert Roland Mitterbauer: How Digital Is a Local Newspaper?

Where do local media stand when it comes to digitalisation? In this interview, the deputy editor-in-chief of Augsburger Allgemeine gives his assessment.

12.06.24 Journalism, Social Media

No Power to the Fakes: How the "Volksverpetzer" Clears Things up

They fight against disinformation: "Der Volksverpetzer" is an anti-fake news blog with a strong social media presence. An interview with founder Thomas Laschyk and social media host Charlotte Theis.

27.02.24 Marketing, Social Media

Nickel Media: Successful marketing in 9:16 format

The Munich-based social media agency Nickel Media is booming with advertising videos in the 9:16 smartphone format. Founders Sabrina and Tobias Nickel reveal how to create effective verticals.

27.11.23 AI, Design, Marketing, Social Media

spec.studio: “Curators of Innovation”

Korbinian Urban and Richard Pusch from spec.studio talk about their work, the rapid technological progress in content production and the importance that AI will have for spec.studio now and in the future.