STUDIES

In our studies, we address relevant media topics, visualize the status quo in the Bavarian media industry and highlight opportunities and potential.

Study 2023

AI-Study: Opportunities, risks and prospects for the media

XPLR: MEDIA in Bavaria, in collaboration with 1E9, interviewed ten AI experts and 176 media professionals from Bavaria about the opportunities and risks for media companies, changes for the media industry and current use cases.

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Study 2022

Web3 – What lies ahead for the media industry?

XPLR: MEDIA in Bavaria, in collaboration with 1E9, interviewed 18 experts on Web3 and other media across Germany. At the same time, the aim was to find out how much attention Web3 is already receiving in the Bavarian media industry. The quantitative survey of 210 industry insiders from all media sectors revealed a mixed picture...

About the study