Natalie Zizler From NEUESUPER: This Is How Entertainment Works for the Young Audience

Ms. Zizler, why did you choose NEUESUPER?

Natalie Zizler: I was very fortunate to have gained a wealth of wonderful experience in the broadcasting world over the course of 25 years – from intern to head of entertainment. At some point, I reached a point where I felt like creating something completely new. NEUESUPER is a place that thinks creatively, is courageous, and has a clear stance. I have long admired the team and the work of this company – and I was very fortunate to be able to join as a producer for the non-fiction division at the beginning of 2025. Our goal is to surprise people with formats that have attitude, that touch people – and that show that non-fiction can be just as powerful, thoughtful, and narratively strong as fiction.

How has your work changed since the change?

Zizler: Of course there are differences. I see it as a change of perspective. At the broadcaster, I thought about content from the platform’s perspective: What gap does the format fill? How do I engage viewers, how does the topic fit into the broadcaster’s universe? In production, I now think much more from the idea – from the content, from the creative core. But the goal remains the same: to create relevant formats that strike an emotional chord, arouse curiosity, and now also fit the spirit of NEUESUPER.

How do you approach the development of a modern format?

Zizler: I currently start by asking myself: What do I want to convey, and why should this story be told right now? It’s about striking a chord. That’s the core of the content. All other aspects must complement the core appropriately: from the tone and visual language to the social media post. When everything comes together, it becomes a powerful story.

How do you think the entertainment industry has changed?

Zizler: The independence from broadcast times and the ability to choose content based on individual tastes offer great opportunities for the production landscape. There are niches and there is big popcorn family entertainment in equal measure. For example, the first few minutes of the first episode of a season have become much more important. This is where the change is particularly evident: the first few minutes determine the success or failure of an entire season, so they have to be explosive. If they disappoint consumers, they have no reason to continue watching. Compared to the past, the range of content available in the media library has become much more fragmented. Everyone can choose what suits their taste and interests. This also gives more niche productions a better chance.

In what way?

Zizler: We are seeing a strong diversification of the broadcasting market. This is true for both linear TV stations and streaming services. Viewers want something that moves them personally, and they can get that this way.

What role does social media play for you?

Zizler: Social media is a real opportunity. When we think multi-channel, we can tell a story from different angles. It’s extremely important that each format retains its strength on every channel and that the content on the various platforms corresponds with each other. This means that we don’t view channels in isolation; storytelling takes place everywhere. We use them to engage and inspire viewers in multiple ways.