AI-Study: Opportunities, risks and prospects for the media
XPLR: MEDIA in Bavaria, in collaboration with 1E9, interviewed ten AI experts and 176 media professionals from Bavaria about the opportunities and risks for media companies, changes for the media industry and current use cases.
AI in the Media Industry: Opportunities, Risks, and Perspectives
This study provides a comprehensive overview of the fundamental developments of the technology as well as the opportunities and risks for media companies. It is based on a quantitative survey of 176 employees from the Bavarian media industry and on qualitative interviews with ten experts from the AI sector.





