How Games Are Changing Society and the Media Industry
Massive revenue and growth rates alongside a global audience in the billions: Gaming is no longer something that can be ignored. This is also true for the media industry, where game engines are used in film and TV, gamification applications are integrated into businesses, and gaming concepts are adopted by media houses. The new report from XPLR: MEDIA in Bavaria explores these synergies, discusses trending topics like AI, and showcases best cases from the Bavarian games industry.
The Games Report 2026
What is the games industry talking about in 2026, which trends will matter in 2026, and what makes Bavaria such a unique games hub? Get all the answers now in the new Games Report.
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Update for the gaming industry
You can find the following topics on gaming and the Bavarian gaming scene in this report:
Billion-Dollar Market & Innovation Hub: The Game-Changing Impact of Games
- Soft revolution: More than just games – how games can change the world
- Graphically speaking: The signs point to growth
- “Our pixel pioneers are setting standards” – Bavaria’s Minister for Digital Affairs, Dr. Fabian Mehring, on Bavaria as a top gaming location
Burning issues – current topics and hot trends
- Remakes or revolution? The games industry between nostalgia and innovation
- AI and games: 5 reasons why AI is set to be a game changer in the gaming industry
- How Munich-based Welevel GmbH is becoming an AI pioneer
Money, money, money: Monetization in the games industry
- Nina Chuba’s Fortnite island or Hilton goes metaverse: How games profitably combine monetization models
- “The Wiesn” goes social VR: How Munich-based studio K5 Factory is bringing the Oktoberfest to life virtually
- How Bavaria’s free-to-play pioneer upjers has attracted over 100 million enthusiastic gamers worldwide
Beyond games and entertainment
- The huge potential of games for companies and media houses
- Drivers of innovation: How Bavarian games studios are advancing more than just games
- “From the very beginning we wanted to do more than just make games”: Bayreuth-based start-up Emergo Entertainment and its successful hybrid model
- “If the game is to become part of the brand, it must convey the brand”: Korbinian Vielmeier-Thiede from the Süddeutsche Zeitung on the SZ puzzle world
Games in good Bavarian
- The Bavarian games landscape is so diverse
- In figures: Bavaria as a games location
- The big players in Bavaria and their games
- Indie power made in Bavaria: Tavern game with LGBTQIA+ themes, pretzel-charged detective stories, and mysterious rituals
Welcome to the game – contact points for games in Bavaria
- “Level Up!” with Alexandra Palme from Games/Bavaria: “We are the central point of contact for the games industry in Bavaria”
- Three good reasons why you should develop your games in Bavaria
- Want to study games? Welcome to Bavaria!
- This is where games happen in Bavaria: events, studios, publishers, etc.
Get the games report!
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