The Power of Radio – Innovative into the Future

18.03.2024 2 Min. Lesezeit

Radio-Report 2024

What developments are affecting the radio industry? The report by XPLR: MEDIA in Bavaria deals with the trending topics of DAB+, AI in radio and the power of local radio, and talks to experts from the Bavarian radio landscape. It documents how the medium of radio can face up to its future challenges with its own innovations. Because one thing is clear: In the digital age, radio cannot rely solely on its old strengths.

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You will find these topics in the report:

The digitalization of radio broadcasting: The radio industry on the road to the future

How radio broadcasters manage their business in the digital transformation and position themselves more broadly with new offerings
Radio consultant BCI: “We are looking for better answers every day” – Interview with Stefan Hördt
DAB+ in Bavaria – the rise to a permanent fixture
Switching off FM? “DAB+ will replace FM” – Interview with Dr. Thorsten Schmiege
Klassik Radio: Soloist with a special note
Antenne Bayern and Rock Antenne: On course for expansion – Interview with Guy Fränkel

How AI is changing the industry

AI: Revolution of the radio
RadioAdMaker from Radio Gong: Tool of the future?
Antenne Deutschland and Radio.Cloud: The kAI Business Case – Interview with Mirko Drenger and Christian Brenner

The importance of local broadcasting for the industry

Close and approachable
Local radio program makers: A strong brand counts
Local Radio Days: More relevant than ever – Interview with Stefan Sutor

The Bavarian radio market on its way into the new audio world

Bavaria in the audio industry: Digital and diverse
The Bavarian radio market in numbers
Heavyweight in the radio market: Bayerischer Rundfunk
Radio shareholders and their strategies: Committed owners
Excursus: Funkanalyse Bayern – Better with numbers
Mediaschool Bayern: Practice-oriented learning

»We should freeze less like a rabbit caught in the headlights and instead work on ourselves so that people enjoy listening to our programs.

Stefan Hördt, BCI Consultant

Radio remains a popular mood manager in everyday life: it motivates and inspires.

Nina Gerhardt, CEO of RTL Radio Deutschland

»We are certain that the average hourly use of FM radio will fall below 20 percent by 2030. The savings from FM broadcasting will then compensate for the feared loss of reach.

Dr. Thorsten Schmiege, President of BLM

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