The Stadium on Demand: Sports Streaming Report 2025

The Sports Streaming Report 2025 takes a look at sports streamers: Who streams what? What strategies are Sky, DAZN, and others pursuing for the future? And what role do content creators play?

27.06.2025 2 Min. Lesezeit

Update for the sports streaming industry

The Sports Streaming Report 2025 takes a look at sports streamers: Who streams what? What strategies are Sky, DAZN, and others pursuing for the future? And what role do content creators play?

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You can find these topics related to the sports streaming industry in the report:

Players and rights: Who streams what?

Fragmented market: These players are based in Bavaria, a media hub, and stream sporting events
How much rights cost: How prices are skyrocketing and what collaborations are resulting from this
DAZN’s rights strategy: How the mega streamer is positioning itself for the future – Interview with Head of Media Haruka Gruber
How does rights allocation work? Interview with communications scientist Dr. Michael Schaffrath

Sports as a luxury product: Is streaming becoming too expensive?

Charly Classen from Sky: The platform wants to launch into the future with this strategy
How subscription prices have changed in recent years
Revenue models: Pay per view, FAST channels, or subscription—how streamers monetize their content
Instead of exclusivity, streamers will focus on collaborations in the future

New target groups with new formats

How should sports be covered? What young audiences expect from sports content
Twitch, YouTube, and others: These platforms will become more relevant for sports streaming in the future
Influencers and content creators tell stories differently—and it’s working
Interview with content creator Conan Furlong: Sports fans want genuine interaction with the community

Local sports and niche sports in the spotlight

What streamers show determines which sports we watch and participate in
How a comprehensive streaming concept can also draw attention to small clubs and local sports
Sportworld is Bavaria’s answer to the fragmented market – Interview with platform operator Gerd Weiner

If we want diversity in sport, we need a new balance in the allocation of rights. Because the money spent on soccer is lacking in other sports. Anything that is not shown on television loses its social relevance in the long term.

Dr Michael Schaffrath, communication scientist

Authenticity, direct exchange, a youthful language, but above all interactivity – that is the key. Platforms need to engage their viewers much more.

Conan Furlong, content creator

Our goal is to deliver the most comprehensive sports experience possible – both in terms of quality and quantity.

Haruka Gruber, senior vice president media central europe at DAZN

The live experience in sports continues to represent the ultimate digital campfire, which we are consistently developing further.

Charly Classen, executive vice president sport & customer operations at Sky Deutschland

Get the Sports Streaming Report!