Bavaria meets Texas: The Bavarian media industry at SXSW 2024

Nina Brandtner

Photo: Adobe Stock / Rafael Henrique

XPLR: MEDIA in Bavaria brings the Bavarian media industry to the leading digital and creative conference South by Southwest (SXSW) in Austin, Texas. Meet us and innovative young Bavarian talents at an AI Breakfast and a networking reception at Innovation Bridge Europe House.

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Nine days, 70,000 guests and 90 nationalities: Every year at SXSW, visionaries from all over the world discuss current topics from the fields of tech, music, film, education and culture. An opportunity for the Bavarian media industry to learn, compete and network on an international level. XPLR: MEDIA in Bavaria is on site and demonstrates the innovative strength of the Bavarian industry.

AI MEDIA Breakfast

What opportunities and risks arise from the rapid development of generative artificial intelligence for media companies and media professionals? At the AI MEDIA Breakfast, XPLR: MEDIA in Bavaria together with AI-expert Jim Sengl from MedienNetzwerk Bayern show new perspectives. Three Bavarian media start-ups will present themselves in short pitches and an inspiring Fireside Chat, and there will of course be plenty of time for networking over coffee and breakfast.

When? Saturday, March 9, 9-10:30 a.m.  Where? Innovation Bridge Europe House on the 4th floor of the Thompson Hotel, 506 San Jacinto Blvd, Austin. Who? Admission is free with a SXSW Interactive or Platinum Badge.

Media Networking Reception

On SXSW Monday, the programme at Innovation Bridge Europe House will focus on the overarching theme of media. Medien.Bayern Managing Director Lina Timm will moderate the panel discussionn The Truth Might Hurt: Media Literacy, Factchecking & Beyond organised by the German Press Agency (dpa) from 11:30-12:30 a.m.. Afterwards, dpa and XPLR: MEDIA in Bavaria will jointly host a networking reception for media professionals and interested parties.

When? Monday, March 11, from 11:30 to 2 p.m. Where? Innovation Bridge Europe House on the 4th floor of Thompson Hotel, 506 San Jacinto Blvd, Austin. Who? Access is possible without registration with an Interactive or Platinum Badge from SXSW.

Bavarian start-ups at SXSW 2024:

Media Lab Bayern, sister brand of XPLR: MEDIA in Bavaria under the umbrella of Medien.Bayern GmbH, is giving four of its startups the opportunity to take part in SXSW 2024:

Experience tech learning in a new way - Codum makes it possible! Codum is a match-making platform that connects people with similar learning goals. Matching creates an accountability partnership and creates a learning environment that motivates and promotes greater learning consistency.

AI-based protection against hate speech: The digital guardian angel PENEMUE protects media professionals and media companies against hate speech. The AI-based tool recognises toxic content in real time and can be used for social media channels as well as for forums and communities.

Augmented reality at your fingertips: Scavengar is an augmented reality storytelling and creation platform that allows creators and brands to transform their ideas into multi-sensory, contextual and AI-powered AR experiences - without users having to download an app.

Achieving climate targets, quickly and easily: Footprint Intelligence is a SaaS platform that enables media companies to achieve their climate targets in record time. AI supports efficient analysis, decarbonisation and the creation of official communication material.

Get ready with us:

Would you like to get in the mood for topics of the future at SXSW and have your say on site? Then we recommend our "AI-Study: Opportunities, risks and prospects for the media".

Download the study for free