Seven studios from Bavaria recognized the potential of media formats with virtual and augmented reality early on. / Photo: AdobeStock, Lomb
Seven VR Companies You Should Know About
With the help of modern virtual and augmented reality technologies, Bavarian media professionals are creating fascinating films, apps and games that turn the viewer from a mere spectator into an integral part of a scene. Seven studios from Munich are at the forefront of development.
Sports broadcasts, documentaries and reports feel much more intense when they take the viewer out of the role of observer and bring them into the epicenter. Modern media formats such as virtual and augmented reality can achieve this. The costs for hardware and software are now falling and with them the barriers to entry. Market observers expect steady growth. SuperData Research estimates sales of VR hardware and software at 9.6 billion US dollars in 2019 and 19 billion US dollars in 2021.
Seven studios from Bavaria recognized the potential of the technology early on:
Vuframe
Vuframe, showrooms are open around the clock – 365 days a year, in the web browser, in the app or on VR glasses: the company from Regensburg realizes virtual real-time 3D demonstrations and enables manufacturers to present their products interactively and in detail at any time.
Photo: Vuframe
Schwarzbild Medien
Live at a vehicle crash test, in a refugee camp in Bangladesh or at the Long Night of Architecture: the media agency Schwarzbild uses 360-degree cameras and VR/AR technologies to take viewers out of their 2D comfort zone and into the action. The viewer is at the epicenter and can look around the scene – ideally via VR headset. In this way, the viewer becomes an eyewitness. Airbus, Audi and other well-known industrial customers rely on the quality of the image, editing and dramaturgy.
Milkroom
There could hardly be a better address than Geiselgasteig for a creative agency specializing in games software and virtual reality applications. Milkroom sees itself as a “multiplatform production team” that turns big names and brands – including Munich RE, Hot Wheels and Filmstadt Atelier - into high-quality VR, games and app experiences on behalf of clients.
In the “Alpenexpress Roller Coaster” at Europa-Park, the dream of being able to fly becomes a virtual reality. The VR technologies from Milkroom Studios make it possible to fly through the game worlds of “Voletarium: Sky Explorers” during the roller coaster ride.
K5 Factory
Extending linear storytelling into real-time immersion: this is the focus of the K5 Factory team. As a subsidiary studio of the filmmaking K5 Media Group, the Munich-based company is well connected and shows how virtual storytelling can work with the VR game for the 2018 French sci-fi thriller Anon.
punchin.pictures
The Munich-based production company punchin.pictures advises, designs, develops and produces image and advertising films for KUKA, Bosch and other well-known industrial clients in its studio. The team specializes in the high-quality embedding of virtual objects in real scenes. The images are created using render farms, VR systems and motion capturing technologies in a studio that can be rented out on request.
Photo: punchin.pictures
VR-Dynamix
Company founder Jürgen Dudowits has been working with virtual reality applications for over 20 years. Since 2013, Dudowits has been pooling this experience in his Munich-based full-service agency, which offers a complete range of services for augmented, mixed and virtual reality projects: Consulting, design and implementation. VR-Dynamix can point to a number of successful use cases, including VR projects for the Deutsches Museum, the Bavarian Palace Administration and the Haus der Bayerischen Geschichte.
For the cultural project “Museum 4.0”, VR-Dynamix digitizes exhibits of the Deutsches Museum and makes 3D models publicly available and tangible. Here, for example, the NASA moon rover. / Image: Deutsches Museum/Time in the Box/VR-Dynamix
DEXPERIO
The consulting and digital agency DEXPERIO plays the full range of modern smart devices and also masters the pitches of related ecosystems: The Munich-based company builds apps for wearables, virtual reality applications for smartphones – and even foldable entry-level cases that integrate the user's smartphone, turning it into an inexpensive augmented reality headset in no time at all.