Reports and Studies

Deep dives into trending topics and sub-sectors

Topics that move the media industry: The reports and studies by XPLR: MEDIA in Bavaria address current developments and best cases from Bavaria and provide tips and insights from experts.

The Stadium on Demand: Sports Streaming Report 2025

The Sports Streaming Report 2025 takes a look at sports streamers: Who streams what? What strategies are Sky, DAZN, and others pursuing for the future? And what role do content creators play?

XR IS NOW: Immersive Worlds for Business, Education, and Creativity

Where does extended reality stand at the moment? How is XR already being used in companies, in culture, or in education? And when will the big breakthrough finally come? The new report from XPLR: MEDIA in Bavaria shows how diverse the Bavarian XR ecosystem is, gives experts a chance to have their say, and presents innovative and creative use cases. And it proves: XR IS NOW.

The Power of Radio – Innovative into the Future

What developments are affecting the radio industry? The report by XPLR: MEDIA in Bavaria deals with the trending topics of DAB+, AI in radio and the power of local radio, and talks to experts from the Bavarian radio landscape.

AI-Study: Opportunities, risks and prospects for the media

XPLR: MEDIA in Bavaria, in collaboration with 1E9, interviewed ten AI experts and 176 media professionals from Bavaria about the opportunities and risks for media companies, changes for the media industry and current use cases.

Web3 – What lies ahead for the media industry?

XPLR: MEDIA in Bavaria, in collaboration with 1E9, interviewed 18 experts on Web3 and other media across Germany. At the same time, the aim was to find out how much attention Web3 is already receiving in the Bavarian media industry. The quantitative survey of 210 industry insiders from all media sectors revealed a mixed picture…

Das Cover des XPLR: MEDIA Podcast Reports mit einer Collage aus Smartphone, Kopfhörern und Podcast-Mikro.

Podcasts, what’s next?

The report highlights trends in the podcast universe and shows how media companies and podcast producers are using the medium strategically. Experts provide insights into how the degree of professionalization and competitive pressure in the market are developing and how new formats for new target groups are emerging.

Reports and Studies

Deep dives into trending topics and sub-sectors

Want to know more about media innovations at the location?

Want to know more about media innovations at the location?