Bavaria meets Texas: The Bavarian media industry at SXSW 2024

XPLR: MEDIA in Bavaria brings the Bavarian media industry to the leading digital and creative conference South by Southwest (SXSW) in Austin, Texas. Meet us and innovative young Bavarian talents at an AI Breakfast and a networking reception at Innovation Bridge Europe House.

01.03.2024 2 Min. Lesezeit

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Nine days, 70,000 guests and 90 nationalities: Every year at SXSW, visionaries from all over the world discuss current topics from the fields of tech, music, film, education and culture. An opportunity for the Bavarian media industry to learn, compete and network on an international level. XPLR: MEDIA in Bavaria is on site and demonstrates the innovative strength of the Bavarian industry.

AI MEDIA Breakfast

What opportunities and risks arise from the rapid development of generative artificial intelligence for media companies and media professionals? At the AI MEDIA Breakfast, XPLR: MEDIA in Bavaria together with AI-expert Jim Sengl from MedienNetzwerk Bayern show new perspectives. Three Bavarian media start-ups will present themselves in short pitches and an inspiring Fireside Chat, and there will of course be plenty of time for networking over coffee and breakfast.

When? Saturday, March 9, 9-10:30 a.m.  Where? Innovation Bridge Europe House on the 4th floor of the Thompson Hotel, 506 San Jacinto Blvd, Austin. Who? Admission is free with a SXSW Interactive or Platinum Badge.

Media Networking Reception

On SXSW Monday, the programme at Innovation Bridge Europe House will focus on the overarching theme of media. Medien.Bayern Managing Director Lina Timm will moderate the panel discussionn The Truth Might Hurt: Media Literacy, Factchecking [&] Beyond organised by the German Press Agency (dpa) from 11:30-12:30 a.m.. Afterwards, dpa and XPLR: MEDIA in Bavaria will jointly host a networking reception for media professionals and interested parties.

When? Monday, March 11, from 11:30 to 2 p.m. Where? Innovation Bridge Europe House on the 4th floor of Thompson Hotel, 506 San Jacinto Blvd, Austin. Who? Access is possible without registration with an Interactive or Platinum Badge from SXSW.

Media Lab Bayern, sister brand of XPLR: MEDIA in Bavaria under the umbrella of Medien.Bayern GmbH, is giving four of its startups the opportunity to take part in SXSW 2024:

Would you like to get in the mood for topics of the future at SXSW and have your say on site? Then we recommend our "AI-Study: Opportunities, risks and prospects for the media".

Bannerbild: Photo: Adobe Stock / Rafael Henrique

Über den Autor/die Autorin

Nina Brandtner

Nina beschäftigt sich als Teamlead von XPLR: MEDIA in Bavaria intensiv mit dem Medienstandort und berichtet regelmäßig über innovative Medienprojekte aus Bayern. Davor studierte sie European Studies in Passau, absolvierte ein Stipendium beim Institut für Journalistenausbildung der Passauer Neue Presse und arbeitete drei Jahre in Paris als Online-Redakteurin.

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