Finanztip: How much transparency is needed when it comes to money?
Saidi Sulilatu is Managing Director, Editor-in-Chief and the face of Finanztip on social media. The former financial advisor knows why credibility is particularly important when it comes to his niche topic.
How do you ensure that you are perceived as trustworthy?
Saidi Sulilatu: Our credibility is our greatest asset. We always take the consumer's point of view. We are not alone in this, but we do it more radically than most. Others also want to understand their target group better and better, but mainly to sell their products better. Our motivation is to be able to better help people with their financial challenges.
What role does the foundation play?
Saidi Sulilatu: As Finanztip GmbH, we are part of the Finanztip Foundation, which is committed to promoting financial education in Germany. All of the GmbH's surpluses flow into the foundation. As a business editorial team, we can report completely independently and critically; for example, there are no advertising partners who can exert pressure. No one can take money from the foundation. The two founders, Marcus Wolsdorf and Robert Haselsteiner, do not earn a cent from it either. The money flows into projects to promote consumer education and consumer protection – for example, it is used to finance free teaching materials for teachers.
What does it mean for you to be transparent?
Saidi Sulilatu: We make our research available for reading and involve the community. Only after our recommendations are finalized does our monetization team look for opportunities to get affiliate links to fund us. We do not change a recommendation if we do not receive a link. We only recommend the best accounts, deposits, contracts, etc. to our users. – not the ones that bring in the most commissions.
Bannerbild: Photo: PR
