Podcasts, what’s next?
The report highlights trends in the podcast universe and shows how media companies and podcast producers are using the medium strategically. Experts provide insights into how the degree of professionalization and competitive pressure in the market are developing and how new formats for new target groups are emerging.

Podcasts, what’s next?
In the podcast sector, new trends and developments are constantly colliding with established structures that have been in place for years. The report captures this moment of upheaval: Media companies and podcast producers reveal how they are taking the podcast world to a new level, how they are using the medium strategically, and what will be important for podcasts in the future.





