Four Bavarian BookTokers You Should Follow

By Saadet Polat

Since BookTok, the book market has been experiencing a boom. BookTok could be described as a virtual book club in which book lovers create creative videos on TikTok, share book recommendations and publish content about reading. We introduce you to four successful BookTokers from Bavaria.

Bestselling author @lillylucas.autorin

Lily Lucas has not only conquered the Spiegel bestseller list with her new romance novel “This could be love”, but also shows how important social media platforms such as TikTok are. As a bestselling author, Lily is very successful on TikTok with 24,700 followers and 1.4 million likes. In July, she took her community on an open-air reading tour, sharing creative content to match her books. A fun fact about Lilly: she only writes about places she has traveled to herself.

Photo: Stefanie Eisenhuth

Discover the world of books with @lenisworldofbooks

Leni knows her way around the world of books and offers her 10,300 followers on TikTok numerous book recommendations. She informs her community about new releases, shows books she has already read every month in her “Reading Month” format and shares her opinion on them. So if you're looking for new, really good reading material, you should definitely check out Leni and add another one to her 418,500 likes.

Photo: Lenisworldofbooks

@hugendubelbookstores goes viral on TikTok

Hugendubel relies on creative and entertaining content to reach its readers on TikTok and Instagram. With 166,600 followers and 10 million likes, Hugendubel has successfully established itself as a brand on social media. Günther, the bookseller at Hugendubel, who regularly appears in the short reels, is particularly popular. However, there are several faces on the Hugendubel account: the reading experts not only give book tips, but also insights behind the scenes of the bookstore.

Screenshot: TikTok Hugendubel

Two worlds on one channel at @esraustabooks

Reading is more than just a hobby for Esra. She says: “Books make us cry, laugh and despair. Books are more than just entertainment. They are the most powerful medium that has ever existed.” And she shows this to her 12,500 followers on TikTok. From classic literature to fantasy, you can really find all genres on Ezra's channel. She has various formats such as “Books that should be talked about more on BookTok” or bookhauls, in which she presents her latest acquisitions from the bookshop to her community. Ezra's second passion is not neglected on her channel either: Formula 1, which she shares very intensively with her community, for example by presenting books that have to do with motor racing.

Photo: Esraustabooks

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