Discover Bavaria’s media scene with us

Featured Projects

Focus on innovation

Be inspired by our latest projects or become part of our events.

XPLR: MEDIA at Radiodays Europe

Are you attending Radiodays Europe 2026 in Riga? Then join us for our networking event on Sunday, March 22! We invite you to the B Bar for drinks, finger food, and a great atmosphere—the perfect opportunity to connect with the European audio industry.


Games Report 2026

Massive revenue, strong growth rates, and a global audience in the billions: gaming is no longer something that can be ignored—including in the media industry. In our new report, we examine synergy effects and explore the key trends shaping the market.


Junge Menschen bei der SXSW 2025

XPLR: MEDIA at SXSW 2026

XPLR: MEDIA in Bavaria is once again bringing the Bavarian media industry to SXSW in Austin, Texas. Connect with our team on-site and explore our presence at the German House and Munich House.


A Recap of the AI Tour in Munich

Medieninsider explored how AI is reshaping journalism with its “Insider Tour: Artificial Intelligence in Media Companies”. The tour brought together nearly 30 media professionals from across Germany, supported by partner XPLR: MEDIA in Bavaria.


Magazin

Inspiration and orientation

What topics should media professionals be aware of? Who is driving media innovation? And which trends are truly relevant? We offer guidance – see for yourself.

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AI
Audio
Games
Journalism
Marketing
Media events
Moving image
Publishing
Social Media
XR

Reports und Studien

Knowledge Hub:

Discover our Deep Dives

Join us as we delve deeper into key media trends and the opportunities and challenges facing the industry.

Big Ideas. Real Numbers.

Employees in the media industry
0
2024*
Annual turnover of the media industry
0Mrd.
(2023)
Media companies
0
(2023)
Streaming hub
0
of the most popular streaming providers among Germans operate from Munich.**

*Source: The figures we provide are based on Goldmedia’s Location Monitor. The data used there comes from VAT statistics from the Federal Statistical Office, state statistical offices, the Federal Employment Agency and established industry associations.
** 2020 SPLENDID RESEARCH GmbH Top 10 Streaming-Dienstleister